3RD ANNUAL INTERNATIONAL SUSTAINABILITY MARKETING COMPETITION (ISMC 2024)
The International Sustainability Marketing Competition (ISMC), a hallmark event by the Clean Recycling Initiative™, stands as a beacon of excellence, inviting post-secondary students from across the globe to engage in a competition like no other. This annual case competition is more than just an event; it’s a movement towards integrating sustainability into the fabric of our future marketing leaders’ strategies.
Participating Schools
Final Numbers
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Our Exclusive Partnership
Greenlead is a registered NGO headquartered in Ghana.
The organization is focused on building the capacity of young people to address pressing
environmental issues of today. By building capacity, we hope to inspire action, advocacy,
policy development, and innovative sustainable solutions.
Sponsoring The Africa Award which seeks to award a Fellow from the Greenlead
African Climate Leaders Fellowship whose project proposes the most innovative sustainable
solution to pressing environmental challenges in their community/country in line with
activities of and solutions offered by Clean Recycling Initiative™.
We are a social enterprise and Member of the East Africa Business Council supporting career and leadership development initiatives to prepare future industry leaders and professionals by bridging the gap between academia and industry.
We link Career Mentors, Subject –matter Experts, Professionals, Professional bodies, learning institutions, Corporate, and Skills to Students and fresh graduates. Our goal is to nurture Career-aware, Career-ready and well-rounded emerging public and private sector leaders passionate about their responsibilities, rooted in ethos and values and sustainability minded leading to increased productivity for institutions and the global collaboration.
Our Services include; Career Capacity Development programs for Universities, Colleges, Schools, and Corporates; Organizing Professional career days and Regional Career Fairs; Training on Employability, Innovation and Entrepreneurship with a focus on people skills, life skills, emotional intelligence, pitching and effective selling; Linking learning institutions with stakeholders for partnership; Alumni and Career Services Offices set up and operationalization; Career exploration discussions with experts -Career journeys; Internships and attachments for Career Advancement ; Research and Consultancies.
Tailorlux develops and implements industrial marking solutions for product labeling. The aim of the solution concepts is to protect and prove the integrity of materials and products. With well-known international customers, Tailorlux GmbH is one of the most important providers of covert markings and spectral sensing
Uniting Visionaries for Environmental Stewardship
The ISMC is not just a competition; it’s a global classroom where participants delve into the pressing environmental issues of our time, learn about the pitfalls of greenwashing, and emerge with a solid foundation in sustainable marketing strategies. Our mission is clear: to imbue the public and next generation of professionals with a sustainability-first approach to their future endeavors.
Worldwide Engagement
ISMC saw the assembly of diverse teams from 63 countries and close to 300 post-secondary educational programs in 2023. This melting pot of ideas ensures a rich dialogue on sustainable solutions, making every iteration of the competition a hotbed for innovative thinking.
Tackling Actual Environmental Challenges
By focusing on real-world sustainability dilemmas, the Clean Recycling Initiative™ enriches participants’ understanding and prepares them to face the environmental challenges of today and tomorrow with knowledge and confidence.
Judgement by Experts
Our esteemed panel of judges, leaders in their respective fields, offer their insights, critiquing entries with an eye for creativity, practicality, and environmental impact. This feedback is more than just evaluation—it’s mentorship that shapes future careers.
Networking Galore
The ISMC is a golden opportunity for participants to forge connections with peers, discover potential collaborators, and find mentors among the sustainability elites. The relationships built here span the globe and last a lifetime, fostering a community committed to environmental stewardship.
Awards for Innovation
Exceptional entries receive not only accolades but also cash prizes, celebrating the teams that brilliantly weave sustainability into their narratives. These awards spotlight the innovators and pioneers of tomorrow, showcasing their contributions to a greener planet.
SNAPSHOT OF THE COMPETITION
Eligibility
Open to students currently enrolled in post-secondary programs around the world and recent graduates (Spring 2023 earliest). Includes post-graduate, doctoral students and graduates. The subject of the competition relates to everyone on earth consuming textile goods and generating waste from it. Therefore, students from all studies are welcome to join!
Task
Create a public campaign idea that will educate the general public on the environmental problems existing within the textile industry and the innovative solutions offered by Clean Recycling Initiative™.
Required Elements
– A slide show laying out your ideas (Powerpoint, Google slide, Keynote, etc.)
– Video / audio presenting your ideas (MP3, MP4, etc.)
– Creative, fun campaign slogan
– Mock up social media post(s) in .png format
$2,000
2nd Place
$3,500
1st Place
$1,000
3rd Place
$500
Media Award
$1,000
Africa Award**
$500
Public Choice Award
*all prices are in CAD
**Special category award created in 2024
| Evaluation Criteria | Points |
|---|---|
|
Is your campaign realistic? Could it reasonably be used and implemented? |
5 points |
|
Does your campaign idea stand out as something new and interesting? |
5 points |
|
Is your deliverable visually appealing and creative? |
5 points |
|
How much educational value does the viewer receive regarding CLEAN RECYCLING INITIATIVE and global textile waste issues? |
5 points |
|
How factually accurate is your information? |
5 points |
|
Total Grade |
25 points |
TIMELINE
*Dates are subject to change
Want to participate?
Be ready and join us for the 2025 edition on this wonderful journey and experience to recreate a new and cleaner world with Clean Recycling Initiative.
The Pinnacle of Sustainable Innovation and Marketing Brilliance
The International Sustainability Marketing Competition (ISMC), a hallmark event by the Clean Recycling Initiative™, is more than just an event; it’s a movement towards integrating sustainability into the fabric of our environmental sustainability efforts.
MENTORS
Some of the winners of 2023 ISMC have graciously accepted mentor’s role for the finalists of the 2024 ISMC. Here are the mentors who will share their experiences and strategies which helped them earn their prizes last year and executions of their ideas thereafter. It will be invaluable for the finalists of this year’s competition to work with the mentors. Thank you, the mentors!
JUDGES
The main judging panel for the 2024 ISMC is made up of a variety of professionals from different fields who all share a passion for sustainability. These esteemed judges have dedicated their time to support the ISMC and decide on three teams of students to win the grand prizes.
Maggie Crespo
Ecuador
Corporate Communications and Sustainability Manager at Metropolitan Touring
MEDIA CHOICE AWARD JUDGES
The panel of media judges is made up of professionals from the media sector who possess important knowledge about how to communicate to a large audience effectively. With this background knowledge, these judges will select an individual / team who communicates the most effectively in their eyes to receive the Media Choice Award.
Amma Odamea Amoako
Ghana
LLB Candidate – CLP BOE – Digital Communications Expert- Youth Development
Cynthia Vázquez Jara
Ecuador
Communicator and Educator, Chancellor at Tecnológico San Antonio TESA
AFRICA AWARD JUDGE
Mercedes Rowe Asamani
Accra, Ghana
Doctoral Researcher, Climate Advocate and Founder of Greenlead, organizers of the African Climate Leaders Fellowship
To Be Announced
LEAD AMBASSADORS
To Be Announced
AMBASSADORS
Abdul Wahab Osman
Tamale, Ghana
CEO and Co-founder DigiFarms, Founder of Hive Students Hub Community, Team Member Tamale Offline Hangout
Mercedes Rowe Asamani
Accra, Ghana
Doctoral Researcher, Climate Advocate and Founder of Greenlead, organizers of the African Climate Leaders Fellowship
Samira Assabey Musah
Tamale, Ghana
Teacher, Journalist, Climate and Environmental Wellness Advocate
