3RD ANNUAL INTERNATIONAL SUSTAINABILITY MARKETING COMPETITION (ISMC 2024)
The International Sustainability Marketing Competition (ISMC), a hallmark event by the Clean Recycling Initiative™, stands as a beacon of excellence, inviting post-secondary students from across the globe to engage in a competition like no other. This annual case competition is more than just an event; it’s a movement towards integrating sustainability into the fabric of our future marketing leaders’ strategies.
See the incredible success we had with ISMC 2023
Uniting Visionaries for Environmental Stewardship
The ISMC is not just a competition; it’s a global classroom where participants delve into the pressing environmental issues of our time, learn about the pitfalls of greenwashing, and emerge with a solid foundation in sustainable marketing strategies. Our mission is clear: to imbue the next generation of marketing professionals with a sustainability-first approach to their future endeavors.
Worldwide Engagement
The ISMC sees the assembly of diverse teams from over 70 countries, representing 350+ schools, industries, and cultures. This melting pot of ideas ensures a rich dialogue on sustainable solutions, making every iteration of the competition a hotbed for innovative thinking.
Tackling Actual Environmental Challenges
By focusing on real-world sustainability dilemmas, the Clean Recycling Initiative™ enriches participants’ understanding and prepares them to face the environmental challenges of today and tomorrow with knowledge and confidence.
Judgement by Experts
Our esteemed panel of judges, leaders in their respective fields, offer their insights, critiquing entries with an eye for creativity, practicality, and environmental impact. This feedback is more than just evaluation—it’s mentorship that shapes future careers.
Networking Galore
The ISMC is a golden opportunity for participants to forge connections with peers, discover potential collaborators, and find mentors among the sustainability elite. The relationships built here span the globe and last a lifetime, fostering a community committed to environmental stewardship.
Awards for Innovation
Exceptional entries receive not only accolades but also cash prizes, celebrating the teams that brilliantly weave sustainability into their marketing narratives. These awards spotlight the innovators and pioneers of tomorrow, showcasing their contributions to a greener planet.
SNAPSHOT OF THE COMPETITION
Eligibility
Open to students currently enrolled in post-secondary programs around the world and recent graduates (Spring 2023 earliest). Includes post-graduate, doctoral students and graduates. The subject of the competition relates to everyone on earth consuming textile goods and generating waste from it. Therefore, students from all studies are welcome to join!
Task
Create a marketing campaign idea that will educate the general public on the environmental problems existing within the textile industry and the innovative solutions offered by Clean Recycling Initiative™.
Required Elements
– A slide show laying out your ideas (Powerpoint, Google slide, Keynote, etc.)
– Video / audio presenting your ideas (MP3, MP4, etc.)
– Creative, fun campaign slogan
– Mock up social media post(s) in .png format
$500
Media Choice
$2,000
2nd Place
$3,500
1st Place
$1,000
3rd Place
$500
Public Choice
*all prices are in CAD
Africa Award**
$1,000
**Special category award created in 2024
| Evaluation Criteria | Points |
|---|---|
|
Is your campaign realistic? Could it reasonably be used and implemented? |
5 points |
|
Does your campaign idea stand out as something new and interesting? |
5 points |
|
Is your deliverable visually appealing and creative? |
5 points |
|
How much educational value does the viewer receive regarding CLEAN RECYCLING INITIATIVE and global textile waste issues? |
5 points |
|
How factually accurate is your information? |
5 points |
|
Total Grade |
25 points |
TIMELINE
Want to participate?
Join us on this wonderful journey and experience to recreate a new and cleaner world with Clean Recycling Initiative.
The Pinnacle of Sustainable Innovation and Marketing Brilliance
The International Sustainability Marketing Competition (ISMC), a hallmark event by the Clean Recycling Initiative™, is more than just an event; it’s a movement towards integrating sustainability into the fabric of our future marketing leaders’ strategies.
